This is the third in a series of tips on buying and selling real estate:

If you are selling your home, one of your real estate agent's key responsibilities is to prepare and implement a marketing plan for your property.  Clever real estate agents often target people living right in your neighbourhood by:
- posting a FOR SALE sign on your property
- arranging one or more open houses
- preparing a flyer or mailer for local distribution

Broader audiences are usually reached through:
- the Multiple Listing Service (MLS)
- the classified section of local newspapers
- specialized real estate magazines or newsletters
- local cable television channels
- the Internet
- videotaped walk-throughs you provide of your home

Knowing that referrals are the lifeblood of their business, good agents should:
- organize a real estate agents' open house, or "caravan" to acquaint other real estate agents with your home
- "network" with associates, past clients and current buyers about your property

The marketing plan proposed by your agent should be detailed and should clearly spell out exactly how often, when and where your home will be profiled.  This plan becomes part of the listing agreement, with the costs absorbed by the agent.


Tip No. 1: Buy First Or Sell First?
Tip No. 2: The Advantages Of A Resale Home
Tip No. 4: Getting Interest On Your Deposit
Tip No. 5: What Are The "Usual Adjustments"?
Tip No. 6: Insuring Your Mortgage
Tip No. 7: Home Insurance
Tip No. 8: Choosing A Lawyer
Tip No. 9: The Offer To Purchase
Tip No. 10: Home Inspections
Tip No. 11: Surveys
Tip No. 12: The Counter Offer
Tip No. 13: Conditional Offers
Tip No. 14: Why Buy A Brand New Home?
Tip No. 15: Deposits - A Vital Part Of Every Deal


Excerpted from Alan Silverstein's Forty Plus One Real Estate Tips. Mr. Silverstein is a Toronto lawyer, author and broadcaster who devotes most of his practice to residential real estate and mortgage financing issues.
This page is provided as a service to the reader.  It is not an advertisement for, nor an endorsement of, Alan Silverstein.  The views expressed are those of the author.